Fashion Merchandising Consulting

Posted on Tuesday May 19th, 2015 by admin — No Comments ↓

Retail (flagship boutique and stores in shopping malls, networks) and other challenges (showrooms, Trade fairs’ & exhibitions’ stands):

Assortment strategy & Merchandising calendar
Format, image & style, atmosphere, Branding, architecture and design
Visual Merchandising standards (store windows, window displays, zones and hot spots, apparel hanging & layouts, LIM principle, POS, planograms, Merchandising book)

From our experience, there are always clients, who hate
and who adore the same type of Visual Merchandising.
Both are right.

Me, Consulting, Information, Branding and Innovations

Posted on Tuesday May 19th, 2015 by admin

That is what I felt and saw few years ago in a building of LVMH, inside of their famous black elevator – quiet, no sound, no light – nothing, scaring like everything was over … but when I went out …wow – bright products and visual merchandising, design, music – suddenly everything became brighter and clearer

How to Manage Fashion Business Abroad

Posted on Tuesday May 19th, 2015 by admin

Often I heard from different international companies that they have opened stores in Russia, and … no profits. Why? The territory of Moscow can be compared to the territory of one of the European countries. What is the problem?

What’s Happening in Ukraine

Posted on Tuesday May 19th, 2015 by admin

There is the world crisis and the catastrophe with the sales in Ukraine. The fashion sales are few times less in 2015 (in 2014 – 50% less and 14 fashion brands,8 fashion networks left Ukraine).You think that the war is the problem? Or inflation? Or crisis?