Crisis is not a loss, it is the time of possibilities. This is the time when startup and brand expansion is advisable.
Risk & Crisis management is a main strategy to become the first, to conquer the market niche. Your competitors will never overtake you after crisis. Because you are the first one.
That is what I felt and saw few years ago in a building of LVMH, inside of their famous black elevator – quiet, no sound, no light – nothing, scaring like everything was over … but when I went out …wow – bright products and visual merchandising, design, music – suddenly everything became brighter and clearer
Often I heard from different international companies that they have opened stores in Russia, and … no profits. Why? The territory of Moscow can be compared to the territory of one of the European countries. What is the problem?
There is the world crisis and the catastrophe with the sales in Ukraine. The fashion sales are few times less in 2015 (in 2014 – 50% less and 14 fashion brands,8 fashion networks left Ukraine).You think that the war is the problem? Or inflation? Or crisis?