Fashion Franchise Consulting

Franchise is the most effective form of introduction into the international fashion market, start up and brand expansion:

  • Store audit (standards, “counterfeit” issues & solutions, evaluation)
  • Distribution Channels choice (wholesale-showrooms, Trade fairs’ & exhibitions’ stands, agents, department stores, license, retail network, flagship boutiques, franchise)
  • Strategy and Operations:
    • Management (business processes, initial fees & royalties, performance)
    • Marketing and Communications (USP & mix, Target Audience, Positioning, PR& Events, promotion, advertising)
    • Branding and brand book
    • Merchandising & Service standards (assortment policy, Visual Merchandising, staff training and motivation)
  • Franchise-book